FOR AUSTRALIAN REGISTERED TRAINING ORGANISATIONS
RTO Marketing Services for Registered Training Organisations More enrolments. Less wasted spend.
I provide four marketing services for Australian Registered Training Organisations (RTOs): website design, SEO, Google Ads and marketing strategy. Each is built around qualification codes, the 2025 Standards and the way students actually search. I built them inside the VET sector, from five years of RTO-specific work. Pick one, or combine them.
WHAT I DO
Four marketing services for Registered Training Organisations. Pick what you need. Skip what you don't.
CORE SERVICE
RTO Website Design for Registered Training Organisations
Registered Training Organisation website design means building a training provider's site around ASQA marketing requirements, qualification data from training.gov.au, and what students need to…
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SEO Services for Registered Training Organisations
SEO for a Registered Training Organisation (RTO) means ranking your qualification pages for the phrases students type: qualification codes, qualification titles and cities. I…
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Google Ads for Registered Training Organisations
Google Ads for a Registered Training Organisation (RTO) means campaigns built around qualification codes, ad copy checked against the 2025 Standards, a landing page…
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RTO Marketing for Registered Training Organisations
Registered Training Organisation marketing is how a training provider turns searches into enquiries and enquiries into enrolments. That takes a compliant website, SEO, Google…
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RTO Digital Infrastructure Scorecard
Free self-assessment across website compliance, SEO foundations, content authority, social presence, and lead generation systems. Get a category-by-category score and…
STILL DECIDING?
Match the service to your situation.
Your situation
Website
SEO
Strategy
WORKING TOGETHER
Four steps from scorecard to shipped.
Score your Registered Training Organisation free
Five-minute scorecard. Category-by-category breakdown of what's working in your digital setup and what's not. Free, before we ever speak.
Free 30-minute call
We go through your scorecard, your numbers, your goals. No pitch on this call. Just honest diagnosis and clear direction on what you need next.
Scope and proposal in writing
Fixed price. Clear timeline. Written deliverables. Decide if I'm the right fit. Walk away at any point with no obligation.
Weekly progress, shipped work
You see work happen every week. We ship what we agreed, when we said we would. Async-first communication with Australian hours overlap.
PRODUCTS AND SERVICES
When services and products work together, data flows.
Everyshot handles the marketing services. RTOGrow publishes the software suite. Use one, both or neither. All services work with any tech stack (VETtrak, aXcelerate, eSkilled, Wisenet and others). The products simply make integration tighter and data flow faster.
See the full product suite →WORKING WITH
Trusted by Australian Registered Training Organisations.
WorkForce Training
Full stack
IEFP
Web + SEO + Ads
Pet Stylist Academy
Past, 2 years
OPT Care
Past project
Training4Work
Past project
BEFORE YOU BOOK
Common questions about RTO marketing services.
What are RTO marketing services?
RTO marketing services help a Registered Training Organisation (RTO) attract, convert and retain students. They cover website design, SEO, Google Ads and marketing strategy. Good ones understand qualification codes, ASQA marketing rules and the 2025 Standards, so campaigns and pages don't create compliance risk.
How much do RTO marketing services cost in Australia?
Website design starts at AUD 3,500 as a one-off fixed price. SEO runs AUD 1,500 to 3,500 a month with a 6-month minimum. Google Ads management starts at AUD 1,200 a month, or 15 to 20% of ad spend, plus ad spend paid directly to Google. A marketing strategy is AUD 2,500 to 5,000, fixed.
Do I have to take all four services, or can I pick one?
Pick one. Each service is standalone. Most Registered Training Organisations start with a website if the foundation is broken, or Google Ads if they need fast enquiries, and add others as results come in. Nobody buys all four at once, and I won't pitch it that way on the call.
Why should I work with you instead of a generic marketing agency?
Generic agencies don't know the difference between a CHC33015 and a CHC33021. They don't know NRT logo rules or read the 2025 Standards, so they build sites and ads that look fine and quietly break ASQA marketing rules. I built these services inside the VET sector after five years of RTO-specific work. If your goal is generic marketing, hire generic. If you want marketing that respects your regulatory context, this is the difference.
Where can I find an RTO marketing checklist?
My free RTO Marketing Checklist covers 27 checks for compliance and conversion. Find it at ehtishamsaeed.com/rto-marketing-checklist. For a personalised view, take the free RTO Digital Infrastructure Scorecard.
Are you a freelancer or an agency?
Both, depending on scope. I personally lead every Registered Training Organisation engagement on this site. For larger projects I draw on a small team through Everyshot. Either way, you get direct access to me from the first call to the final delivery, not handed off to an account manager.
Get the free scorecard, then book the call.
Five minutes to score your Registered Training Organisation's digital setup. Thirty minutes on the call to talk through what we find. Zero commitment at either step. The scorecard is yours to keep even if we never speak.
Start with the free scorecard →