FOR AUSTRALIAN RTOs
More enrolments. Less wasted spend. Built for RTOs, not adapted for them.
Most agencies adapt generic marketing playbooks for RTOs and get them wrong. ASQA compliance gets ignored. Qualification codes get missed. Government funding language triggers audit issues. I built my services inside the VET sector - five years of RTO-specific work, packaged into four services that handle every stage of an RTO's digital growth.
WHAT I DO
Four RTO marketing services. Pick what you need. Skip what you don't.
CORE SERVICE
RTO Website Design
Easy RTO is the WordPress theme and plugin I built specifically for Australian RTOs - course schema, ASQA compliance, CSV catalogue import, all baked…
Learn more →CORE SERVICE
RTO SEO and Lead Generation
RTO SEO built around qualification codes, delivery locations, and the exact phrases prospective students type into Google. Not keyword stuffing. Compounding organic traffic over…
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Google Ads for Australian RTOs
Google Ads campaigns built around qualification codes, ASQA-compliant ad copy that actually converts, and dedicated landing pages per qualification. Live campaigns running right now…
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RTO Marketing Strategy
A written strategic document covering SEO, content, LinkedIn, paid search, lead generation, and retention - mapped to your specific training sectors, delivery footprint, and…
Learn more →FREE — NO STRINGS
RTO Digital Infrastructure Scorecard
Free self-assessment across website compliance, SEO foundations, content authority, social presence, and lead generation systems. Get a category-by-category score and…
STILL DECIDING?
Match the service to your situation.
Your situation
Website
SEO
Strategy
WORKING TOGETHER
Four steps from scorecard to shipped.
Score your RTO free
Five-minute scorecard. Category-by-category breakdown of what's working in your digital setup and what's not. Free, before we ever speak.
Free 30-minute call
We go through your scorecard, your numbers, your goals. No pitch on this call. Just honest diagnosis and clear direction on what you need next.
Scope and proposal in writing
Fixed price. Clear timeline. Written deliverables. Decide if I'm the right fit. Walk away at any point with no obligation.
Weekly progress, shipped work
You see work happen every week. We ship what we agreed, when we said we would. Async-first communication with Australian hours overlap.
PRODUCTS AND SERVICES
When services and products work together, data flows.
Everyshot handles the marketing services. RTOGrow publishes the SaaS suite. Use one, both, or neither - all services work with any tech stack (VETtrak, aXcelerate, eSkilled, Wisenet, etc.). The products simply make integration tighter and data flow faster. The combination is faster than either alone.
See the full product suite →WORKING WITH
Trusted by Australian RTOs across the country.
WorkForce Training
Full stack
IEFP
Web + SEO + Ads
Pet Stylist Academy
Past, 2 years
OPT Care
Past project
Training4Work
Past project
BEFORE YOU BOOK
Common questions.
Do I have to take all four services, or can I pick one?
Pick one. Each service is standalone. Most RTOs start with either website (if the foundation is broken) or Google Ads (if they need fast enquiries) and add others as results come in. Nobody buys all four at once - and I won't pitch it that way on the call.
Are you a freelancer or an agency?
Both, depending on scope. I personally lead every RTO engagement on this site. For larger projects I draw on a small team through Everyshot. Either way, you get direct access to me from the first call to the final delivery - not handed off to an account manager.
Do I need to use RTOGrow products to work with you?
No. The services work with VETtrak, aXcelerate, eSkilled, Wisenet, or any other SMS. The RTOGrow products (Easy RTO theme, RTOGrow SMS, Expertle) are an option for tighter integration, not a requirement.
What if my RTO is in trouble with ASQA?
Marketing work is not a substitute for compliance consulting. I fix website compliance issues, prohibited marketing phrases, and NRT logo placement on the digital side. For audit response, regulatory representation, or scope amendments, you need a specialist RTO compliance consultant - I refer to specialists when needed.
How quickly can you start?
Most engagements start within two to three weeks of the proposal being accepted. Website projects need the longest lead time (5-week build). Google Ads can launch in 3 weeks. SEO retainers can begin within 5 business days of signing.
Do you work with non-Australian RTOs?
No. This site is for Australian VET only. ASQA rules, training.gov.au, AQF qualifications, AVETMISS reporting, government funding contracts. The work is built entirely around Australian regulatory context and doesn't transfer to other countries' training markets.
Get the free scorecard, then book the call.
Five minutes to score your RTO's digital setup. Thirty minutes on the call to talk through what we find. Zero commitment at either step - the scorecard is yours to keep even if we never speak.
Start with the free scorecard →