Vocational training RTO delivering employment focused courses. Four month partial web and Google Ads engagement that did not extend into long term partnership.
PAST CLIENT
SHORT ENGAGEMENT
Training4Work
Vocational training RTO delivering employment focused courses. Four month partial web and Google Ads engagement that did not extend into long term partnership.
training4work.com.au →
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THE CHALLENGE
Vocational training RTO delivering employment focused courses. Similar profile to OPT Care, a shorter engagement that did not extend into long term partnership. Vocational training marketing has to span multiple sector specific search patterns without losing the employment outcome message that prospective students respond to.
THE STRATEGY
Four month engagement on partial web design and Google Ads campaigns. Google Ads campaigns targeting the vocational training market. Partial web design improvements and account management during the engagement window. The engagement closed within the four month scope without extending into a long term retainer.
THE WORK
Google Ads campaigns targeting the vocational training market with employment outcome messaging. Partial web design improvements focused on the highest conversion enrolment pages. Account management during the engagement window. Strategic input on positioning vocational training in a market where most providers compete on price alone.
WHAT WAS BUILT
Short term scope, honestly described.
Vocational training has a different buyer psychology than fitness or specialist RTOs. The employment outcome promise is the core message. Training4Work was a short engagement that delivered partial scope and did not extend. Listed here for the same reason OPT Care is listed. Honest case studies include the ones that did not become long partnerships.
PUBLICLY VERIFIABLE
You can verify this work yourself.
The Training4Work site is live at training4work.com.au. The course pages, employment outcome messaging, and Google Ads landing pages from the four month engagement remain publicly viewable.
Visit training4work.com.au →
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