From a village with no internet to Australia's RTO marketing expert
I grew up in a small village in Pakistan with limited electricity and patchy mobile data. I taught myself web design, SEO, and digital marketing through YouTube — one video at a time, on a phone screen.
That obsession with learning led me to Colors & Sound, where I went from video editor to COO. Then I found my niche: Australian RTOs. Training organisations trying to grow student enrolments in a compliance-heavy, misunderstood digital landscape.
I joined Everyshot and spent years building websites, running SEO campaigns, and managing marketing for RTOs across Australia. 50+ RTOs later, I know what works and what's a waste of money in this sector.
Now I'm building RTOGrow — the SaaS platform that gives every RTO the tools they need to manage students, deliver training, and market themselves without duct-taping five different systems together.